PROGRAM IN DIGITAL MARKETING

Overview

Learn from the Professionals

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Learn from Google certified professionals.

Become professional artist

While the term Digital marketing covers a wide range of marketing activities, this program deals with types of digital marketing & important terminologies, web advertising and fundamental components, Google Adwords & account setup, search engines and marketing, SEM in modern business, display advertising, e-mail marketing, mobile marketing, Social media strategy, Google Analytics etc.

Program Highlights

  • Increase technical and visualization skills
  • Learn complete digital marketing pipeline
  • Placement support
  • Get four certificates (ZICA, Google, Facebook and Hubspot)

Be Industry Ready

At the end of the program, the student can be part of any existing strong digital marketing team or individually work comfortably with deep domain understanding of digital marketing, social media and brand management.

Delivery Method

  • Weekday batches: 5 days a week (2 hours per day)
  • Practical session backed by theory explanation
  • Practical assignment and Project based learning
  • Industry-aligned creative and technical programs

PROGRAM OUTLINE

  • Introduction to Digital Marketing
  • Search Marketing
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Other Types of Online Marketing
  • Social Media Marketing
  • Inbound Marketing
  • Web Analytics

    Emerging student profile

    The program completed student can create strategic plans, develop business cases and formulate the digital marketing strategies for any client. They can be part of any existing strong digital marketing team or individually work comfortably with deep domain understanding of digital marketing, social media and brand management. He or she can develop a digital marketing solution strategy spanning across Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing and site experience optimization.

Contact Us

ZICA Address
404, 4th Floor, Modi Heights, Near Sai Mandir, Ratu Road, Ranchi-834001. Jharkhand
Phone Number : 8271084925 | 9905688580
Email Address: ranchi@zica.org
Social networks
Get in touch
Find us on map